Don Julio Tequila

Our story began in 1942, when a young Don Julio González saw a unique opportunity in the production of tequila.

He didn’t have much, but what he did have was passion, and after sharing his vision with a powerful local businessman he was granted a loan to create his first tequila distillery.

It was this unrelenting passion for excellence that inspired his creation of the world’s first luxury tequila.