Jefferson’s Whiskey & Rabbit Hole Bourbon
Founded in 1997, Jefferson’s is the brainchild of Trey Zoeller and his father Chet, a famed bourbon historian. They were continuing a family whiskey tradition that goes back to Trey’s 8th-generation grandmother who was arrested in 1799 for the “production and sales of spirituous liquors.” His curious and experimental mindset has allowed him to push the boundaries of bourbon whiskey. Upholding tradition, yet always discovering new possibilities. This is no ordinary journey, and the result of it will be no ordinary bourbon. For the first time in over a hundred years, the famed spirit will take a trip that hasn’t been made since the beginning of bourbon… With the success of Jefferson’s Ocean, a bourbon aged at sea, CEO Trey Zoeller decided to recreate (and celebrate) bourbon’s first voyage. In the beginning, bourbon was shipped from Kentucky, all the way down to the ports of New Orleans, where it then continued all the way back up north to New York for shipment across the globe. We’re going to recreate that journey exactly. We’ve strapped two barrels of the finest bourbon you can make to a boat, and we’re floating it down the river from Louisville to New Orleans, where it will then continue on to Key West and then finally to New York.
In this digital world of virtual friends, bots, and blogs, the one true thing is love. It allows us to let go of our avatar masks and reveal the beauty that resides within. It gives us the courage to pursue passions with youthful optimism and stare wide-eyed at the possibilities ahead. Our founder fell in love with Bourbon and the dream to be part of a tradition dating back to the early settlers of our Kentucky Commonwealth. He risked it all, going down a rabbit hole to create true, original, one-of-a-kind spirits for the discerning and build a legacy to last lifetimes. No shortcuts. No compromise. Nothing is left to chance. With a clear mission to cut through the noise, he set out to redefine the standard for American Whiskey. So, find what you love, and go all in. Because destiny is a choice.